Advertising Next
Himpe Tom • Thames & Hudson • ISBN-13 978‑0500514160
Advertising Next
ISBN-10: 050051416X · ISBN-13: 978‑0500514160
Live offer for this book: 7 live copies of this book from $25.83 (as of 2026-09-08).
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Completeness 48
Cover quality: good
2manybooks editorial
Almost overnight the digital revolution has turned the rules of branding on their head. What matters now is not size, but attitude: flexible, agile, transparent in actions, global in mindset. The campaigns in this book enable small companies to think big ? and force big companies to act small. This new guide to success in the contemporary communications age illustrates and defines a new set of rules for brand behaviour in the digital age ? showcased in 150 of the most innovative recent campaigns. Packed with vital content and analysis: ? 17 fundamental groundrules for everyone in advertising, communications and business ? Defines a new set of rules for brand behaviour in the digital age, detailing 17 mantras for success ? Features many seminal campaigns and analyses their success, including Cadbury?s ?Drumming Gorilla? and Tate?s ?Your Collection?
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7 live copies of this book from $25.83 (as of 2026-09-08).
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